Rory Campbell

Partner, Advisor & Coach


Rory holds a genuine belief in his clients’ ability to achieve truly extraordinary things. Led by their needs, appetite and context, together they develop the approach that’s right for them, not simply the approach that’s in the textbook.

Clients appreciate his thoughtful and intellectually rigorous approach; he is broad-minded and focused on exploration. With his commitment to lasting capability development evident, his coaching supports immediate opportunities and equips clients with the necessary tools and confidence for the future.
Rory’s belief in his clients’ potential is more than aspirational; it is grounded in over 25 years of rich executive and non-executive experience.
He has been a senior leader in Lloyds Banking Group, an Operating Director (c-suite) for a boutique international consulting firm, a John Lewis & Partners board member, and an independent member (NED) of the Joseph Rowntree Foundation. Today, he maintains his board-level contributions as Non-Executive Director of Newcastle Building Society and Independent Chairman of Ignite Consulting.

With relentless positivity, Rory is passionate about purpose, responsible leadership and our preparedness to build the capability and thinking that are essential for modern business and society.
With Rory, clients do deep and focused work… enjoying the journey, and leaving uplifted, energised and ever more capable.



Graduate of Mastered programme

Fellow of the Institute of Coaching, McClean/Harvard Medical School

“Often held as a role model for welcoming and promoting inclusivity of thought, Rory is approachable, trustworthy and an excellent communicator. He acted as counsel to Board members and to me personally, providing coaching support to explore sensitive topics confidentially and bringing an external perspective from his extensive career.”

Chief Financial Officer, Retail

“I think the team is in the best place it’s been since I joined 10 years ago! [Rory] added so much pace and empathy and humility to our journey, it’s so uplifting and it sets me up to show up in the right way next year.”

CEO, Pharmaceutical